Will & Bear

BRAND & MARKETING PARTNERSHIP

Hats for the road

Eastern Barred Bandicoot being released at Tiverton. Photo by Annette Ruzicka

Will & Bear are leaders in sustainable fashion, industry innovation and premium branding. Demonstrating true integrity in their brand and sustainability promise, we work with Will & Bear leaders to demonstrate their positive actions for people and planet, engaging a socially aware and conscious consumer. The beautiful marketing tells our stories and invites people to wear these shared values.

In 2022, the impact of this partnership with furthered through the release of the Percy Eucalyptus, a new hat dedicated to supporting threatened Eastern Barred Bandicoots. Sharing Odonata’s commitment to supporting regenerative farming and biodiversity projects, Will & Bear are donating a portion of profits from their stylish new hat style to our Tiverton Farm sanctuary.

The Percy Eucalyptus

Media

Tiverton Farm Sanctuary

Why Wool?

N Sharp Tiveerton - LOW RES - 07

Natural Capital Buyers Club

Eastern Barred Bandicoots. Photo by Annette Ruzicka

W&B Supporting Odonata

Tiverton Farm wool. Photo by 2040

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