BRAND & MARKETING PARTNERSHIP
Hats for the road
Eastern Barred Bandicoot being released at Tiverton. Photo by Annette Ruzicka
Will & Bear are leaders in sustainable fashion, industry innovation and premium branding. Demonstrating true integrity in their brand and sustainability promise, we work with Will & Bear leaders to demonstrate their positive actions for people and planet, engaging a socially aware and conscious consumer. The beautiful marketing tells our stories and invites people to wear these shared values.
In 2022, the impact of this partnership with furthered through the release of the Percy Eucalyptus, a new hat dedicated to supporting threatened Eastern Barred Bandicoots. Sharing Odonata’s commitment to supporting regenerative farming and biodiversity projects, Will & Bear are donating a portion of profits from their stylish new hat style to our Tiverton Farm sanctuary.